Get Creative ... with your business marketing.
Friday, October 10, 2008

So we always have something new that a company wants to use for their campaign marketing. That is the fun part when they first call and the brainstorming begins. We have heard almost everything from colored paper to colored printing. Logos on the paper, even art on the paper (i.e. hearts, etc.). Some businesses have really been getting into handing out cookies to their customers with some containing "coupons" for a free item or a percentage off. This is a win-win for everyone; even if the customer does not get a winning message, they will always have a lasting impression of the business.

We even had one store, a lottery store purchase several thousand cookies to hand out to there customers. We produced messages with randomly generated numbers for each of the lotto games they offered with some lucky customers winning free tickets. These are the ideas that keep our business clients' customers coming back.

Example:

- Just wanted to touch base with you and let you know you did an excellent job preparing and executing the cookie boxes. Our HR chief was really impressed as well as our directors firmwide. Thanks again, for all your help with this project. We will keep you in mind for any future projects.

Thanks again.
Tina



- I received the order on time this morning! Thank you again¡ªthe cookies look great. We will certainly contact you for any future orders.

Sincerely,
Helene


- To Everyone at the Fortune Cookie Store,

The cookies arrived on Monday and they were fantastic! Thank you so much for your quick work on this. They arrived very well packed and beautiful. I already have another order to place today.

With great appreciation,
Sylvia

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